Digital Signage

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Digital Signage

Digital signage (DS.) is a Network of electronic video devices such as LCD monitors, plasmas or LED displays. The DS system is a software which manages the content on any multimedia device. Due to this software the user is able to change any information remotely from the central station. The monitors can be situating in any place the client wishes, however their management is done from a central location where the software is installed.

The main feature of such a network is the very immediate way that the data on the display can be changed and the ability to have different presentations depending on the location of the devices and the target group as well as what the needs of the various bank’s and insurances’ companies needs are.

The screens can be used to display:

Ads of products and services
Information about promotions and special offers
Actual information – news, current exchange rates, ect

The digital signage system – Adlive - offered by MCX Systems is an in-house system.

Since Adlive is developed in-house, there are no limits into developing the software and adapting it to any device available on the market as well as integrating it with other IT systems in order to satisfy any demands of the client.

A digital signage system is composed of various functions which are chosen depending on the type of network that is being used as well as the demands from the client on what the system should do.

MCX Systems provides a complex multimedia solution. With AdLive you can reach your customers quicker and broadcast multimedia information in any location you need. It is an complementary method to use for your communication strategy.
MCX Systems offers full support in content creation and advice on what hardware equipment to use making AdLive a complete system project solution.

The Adlive solution was nominated for the BizTrendy in 2009 in the category of Point of Sale.

The main advantage of a network of electronic media is quick, remote, and possibility to change content on the screen.

Communication carried out through Digital Signage reaches exactly the target group and is well profiled - placing the video media in a specific location or a specific section of the branch you can specify at what time what group of people will be able to view the content that is emitted.

Screens Digital Signage can increase the attractiveness of the retail outlet. Placed in critical areas give the interior a modern character.

Digital Signage is an effective advertising medium, as interactive and dynamic forms of communication are even more appealing than the static formats.

Digital Signage is more attractive to customers - because the message is short and rich multimedia content gives more impact on the emotions and imagination.